Verbal comments of a journalist on products of bacon cult, Marketing Management

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Verbal comments of a journalist on products of bacon cult

Assignment:

During the swine-flu outbreak, the verbal comments of a journalist on the products of Bacon Cult, a fast food chain, caused many people to doubt and boycott its products. This caused a significant reduction in sales and the firm sued the journalist. What tort has been committed in the above scenario?

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Product libel

Slander of title

Slander of quality

Trade libel

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Marketing Management: Verbal comments of a journalist on products of bacon cult

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Marketing Management: Verbal comments of a journalist on products of bacon cult

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