Delivering Happiness Reflective Writing Assignment
Choose ONE of the 4 topics below and write a 2 page analysis.
Make sure you are truly answering the question.
Do not retell the story?. Your professor as read the book multiple times. We want to see critical thinking and thoughtful analysis.
Support your answer with events in the book and concepts you have learned in Gateway to Business.
Topic 1
Use Porter's 5 Forces to analyze Tony's decision to invest and run Zappos. Based on your Porter's analysis, was Tony's investment of time and money a good decision?
Topic 2
Was Zappos goal of providing great customer service a smart marketing strategy? Explain why it was or why it was not a smart marketing strategy.
Topic 3
Thomas Edison stated "I failed my way to success". Did Tony fail his way to success?
Topic 4
"People say you should never do business with friends and family. What is/was Tony's position on such a statement."
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.