What were the issues faced by tom tours in its promotion, Marketing Management

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What were the issues faced by tom tours in its promotion

Problem

Watch this 4 minutes YouTube video "What is Integrated Marketing?" and answer the question below:

I. What were the issues faced by Tom tours in its promotion?

II. Identify the different platforms that Tom tours use in the promotion mix. How does Tom tours ensure that their message gets across to their target audience?

III. Based on Tom Tours IMC video, what do you think are the strengths and weaknesses of each of the different platforms that Tom Tours have used?

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Marketing Management: What were the issues faced by tom tours in its promotion

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Marketing Management: What were the issues faced by tom tours in its promotion

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