Analyze volkswagens digital marketing strategy, Marketing Management

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Analyze volkswagens digital marketing strategy

Problem

You need to submit a case analysis of the "Volkswagen India: Das Auto Digitally" case. Questions for the analysis are:

1. Analyze Volkswagen's digital marketing strategy

2. Critique the "#AnythingforJetta" campaign

3. Was the "Planet Volkswagen" campaign successful? Give reasons.

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Marketing Management: Analyze volkswagens digital marketing strategy

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Marketing Management: Analyze volkswagens digital marketing strategy

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