What were problems in initial attempts by mcdonalds india


Problem

You should provide well-written and organized answers to the questions one by one (using a question-answer format). Although it is not necessary to develop all the information into a formal report, your answer to each question should be well organized.

Write succinctly and precisely, and in full sentences, but not in a bulleted point format. Also note that the emphasis is on the content but not the length of your answers in marking your submission.

Assignment Questions:

1) What were the problems in the initial attempts by McDonald's India to create its French fries supply chain?

2) Under McCain's management, the McFries supply chain has been effective. What were the key factors that led to McCain's success?

3) Going forward, what are the risks and vulnerabilities of this arrangement for McDonald's? What should McDonald's do about them?

4) What are the options McDonald's India could pursue, to meet the huge growth in demand that has been predicted in India?

5) Is it better to push for 100% localization using one supplier or to use a multi-supplier strategy by continuing to import some supply?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What were problems in initial attempts by mcdonalds india
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