Assignment
Be sure to fully and completely answer each question. I am not looking for your to regurgitate what is in the textbook. Rather, students who analyze, synthesize, and evaluate course material and are able to effectively articulate the information indicating understanding, will earn higher grades.
Respond to the following questions:
1. Create two appeals for a nonprofit organization whose cause you support--one informational appeal and one emotional appeal.
2. Describe two recent examples of product placements you have seen. Were they effective? Why or why not?
3. Sales experts have identified five key traits that are often found in successful salespeople. List and define/describe these five traits.
4. Describe the objective and subjective ways that can be used to evaluate a salesperson's performance. When should each be used?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.