Question 1: What were Nike's key sources of competitive advantage relative to Adidas that allowed it to overtake Adidas to become the worldwide leader in athletic shoes?
Question 2: Estimate the magnitude of the cost advantage that accrued to Nike from producing in countries like Indonesia and China versus Adidas, which produced primarily in Germany.
Question 3: How would you characterize the core resources and capabilities of Nike?
Question 4: What prevents Nike's subcontractors from entering the U.S. market to compete with them?