Question 1: Define the generic business-level strategy (cost leadership, differentiation, focused cost leadership, focused differentiation, and broad differentiation) used by lululemon. Explain who is the targeted customer. What customer need does the company satisfy? What distinctive competencies (focus on at least two strengths) does the company have to pursue the said strategy?
Question 2: What industry/market is lululemon competing in? Analyze the competitive forces in the company's external environment by using Porter's five forces model.
Question 3: Discuss the advantages and disadvantages of lululemon's small size relative to its larger competitors e.g. Nike. You may address issues related to leadership, resources, and structure.