Assignment: Starbucks Case Study
Create a 3 to 4 pages (800 to 1200 words) essay responding the following questions based on the Starbucks case:
a. Include an introduction with brief background and previewing what will be covered and a conclusion briefly summarizing major assessments.
b. What were the most important factors behind Starbucks decline in 2007 and 2008? How much of this did Schultz see in 2007? In 2008? Which factors were less obvious?
c. What were the most important aspects of Starbucks transformation? Why did these matter to the survival and transformation of the company? How generalizable are such initiatives in the broader context of business turnarounds?
d. Include examples to support your assessments with at least one from a company other than Starbucks.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.