Homework: Consumer Behavior
Instructions
Research the BP oil spill of 2010 in the Gulf of Mexico. This event was obviously devastating to the wildlife and environment in the area and, to a certain extent, had global implications.
Respond to the questions below in essay format-not in question-and-answer format.
1) Did the company handle this situation correctly? Explain what it might have done differently.
2) From an environmentalism standpoint, did agencies handle this correctly? Explain your rationale.
3) How did the state government and federal government react? Are there additional public policies in place now to address these types of catastrophes?
4) With respect to public perception of BP, explain how the event and the subsequent reaction of BP influenced public opinion of the company. Do you think this had an effect on consumer buying of BP products?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.