‘Autolatina Case Study’:
1. What were Ford’s and Volkswagen’s motives and objectives for entering the joint venture. Evaluate the extent to which they accomplished there objectives.
2. What type collaborative venture did Ford have with Volkswagen? What were the advantages and disadvantages of this venture from Ford’s and VW perspective?
3. What can other managers learn from Fords and Volkswagens experience in respect of international collaboration?
4. Discuss the now competition and emergence of Mercosur and how does it effect Autolatina?
Learnt throughout this module:
1. Globalisation. Drivers. Push and Pull Factors. The global/local debate.
2. The internationalisation process – diagram. Traditional route of experience in home markets before beginning international business and challenge of Born Globals.
3. Culture (including Hofstede, Globe Project, and practical applications. Focus on: why do managers need to consider culture?)
4. Corporate Culture and Centricity (Perlmutter)
5. Strategy & Structure – FSA/CSAs. Global Integration/Local Responsiveness. Alignment & Organisational Architecture.
6. Internationa Value-Chain.
7. Porter’s Diamond framework (including critique, Double Diamonds and clustering)
8. International Business Relationships
9. Operationalising the Business – HRM, Operations Management and Marketing
10. Cases and current information