Homework
You will be assigned a written report (2 to 3 pages double spaced) completed at the end of the simulation. Occasionally poor decision makers get good results and good decision makers get poor results. The final report helps me see whether you understand the implications of your decisions and what changes you would make for the future.
o i) What was your firm's overall strategy from the beginning? ii) Did your strategy change during the simulation?
o i) Going forward, what is the single major strength of the firm that new management could leverage? ii) What single weakness should be corrected?
o Explain the importance of managing each of the four parts of the marketing mix. Reference the way you specifically used each during your run in the simulation. Label each section E.g. Product Strategies, Promotional tactics, etc.
o Is there any area of marketing you wish you had concentrated on more? Why?
o What were the learning opportunities for you in this simulation?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.