Essay Assignment: Target Marketing
Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list:
o Briefly introduce the company you have chosen.
o Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have at least two references from business-related or news websites.
o Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.
o In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.
o Examine how these factors influence the promotional strategies of your chosen company.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment , the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.