Case Discussion-- Marketing Tag Heuer
Read the case and analyze it by answering these case analysis questions.
• You may answer each case discussion question in each paragraph and separate different paragraphs for different questions. You don't have to copy the discussion questions in your answer.
• Although quantity is not quality, however I do not accept 1-2 sentence answers to each question. Make a thorough case analysis, post 300 to 500 words' case analysis, and post it in the text entry format online.
Case Discussion questions
1. What is the SWOT of TAG? What does a Swiss luxury watch brand stand for?
2. What was the situation at TAG Heuer when Biver took over as CEO? Which of Biver's actions do you agree/disagree with? Why?
3. How has Biver been able to turn around so many companies? What does he do for a marketing perspective?
4. Was GAT Heuer right to go after the digital watch market? Why?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Jean-Cluade-Biver-Positioning-Tag-Heuer.rar