What values and attitudes are they appealing to


Problem

YouTube Video: "(Super Bowl Special) 2022 BMW iX (Ft.Arnold Schwarzenegger) Commercial".

1. What values and attitudes are they appealing to?
2. Who is their target audience? Age, gender, socio-economic status, etc?
3. What is the message? What are they trying to make you think?
4. Is this message reasonable? Is it realistic? Is the advertisement convincing you?

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