Assignment
Find one quantitative research article on Journal of Advertising on measuring advertising effectiveness and answer the following questions?
a. Give an APA style reference to the article.
b. Copy and paste its abstract.
c. What type of research methodology was used?
d. How was the data collected?
e. What is the sample size?
f. What limitations were mentioned?
g.How is advertising effectiveness is measured?
2. Find one qualitative research article on Journal of Advertising Research on any advertising related concept of your choosing.
a. Provide the APA style reference
b. Provide the abstract
c. What was the research method used.
d. What was the research question or hypotheses?
e. What limitations were mentioned?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.