How is the online customer different than traditional brick


Discussion

Question 1

Part 1

Give at least examples of "New and Creative" ways that advertisers are using to reach customer and why they work or do not work.

Part 2

How are brands using social media to connect with and retain customers? Have you ever discovered a brand on social media before traditional media? Share.

Question 2

Part 1

Why are some of the ways that salespeople provide value to a brand or company?

Part 2

How is the online customer different than the traditional "brick and mortar" customer? In which ways are they similar? Should every brand or company have an online offering? Why? or Why not?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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