Problem 1: What type of competitive advantage did Apple have-or was it trying to create-in smartphone and personal computers? Base your answer on topics covered in class.
Problem 2: What assets and activities supported Apple's efforts to create and sustain a competitive advantage?
Problem 3: What advantages did Apple hope to gain by having a custom-designed chip for its smartphone and computers?
Problem 4: What costs did Apple incur-and what did it give up-by designing its own chips?
Problem 5: If Apple wanted a custom chip design, why did it take on the task itself? Why not negotiate a contract with Intel or Samsung to design a custom chip?