What to do in-house vs outsource, Marketing Management

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What to do in-house vs outsource

Problem: You joined a BC-based company as the new marketing manager. Your company has a small team in Winnipeg that's doing just fine in revenue. Your boss is not happy with the online presence of the Winnipeg office and wants to improve it so the local team can generate more revenue. Discuss the topics below:

1. As a new marketing manager, what strategies from your digital marketing course from your MBA program would you use?

2. How would you decide what to do in-house vs outsource? with references

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Marketing Management: What to do in-house vs outsource

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Marketing Management: What to do in-house vs outsource

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