Assess the market size, growth potential, income levels


Problem 1: Understand who the target market is before assessing the factors above. A product like bread is available to almost everyone. A tesla automobile would be a much more limited target market. Things like climate may seem trivial but could have large potential impacts on specialized products. Be sure to reflect on how that may or may not impact your product.

Problem 2: Pick a product from any industry and using available information, assess the market size, growth potential, income levels, demographics, climate, political issues, economics, social, technological issues for North Bay.

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Marketing Management: Assess the market size, growth potential, income levels
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