Assignment
CASE: "THE FOUNDER".
You will complete a case analysis for the Movie, ‘The Founder". There are examples of questions to get you started with each section (Do not write your case study in a Q & A format). The movie is approximately 2 hours long and can be viewed on Netflix. You may also view the Podcast below and reference articles relating to the case study.
Overview:
The Founder, is the story how the McDonald's Corporation grew to be a multi-billion empire.
CASE WRITE-UP FORMAT:
Executive Summary: 5 points (1page)
You will write a summary of the entire case analysis. It should be one page in length. Although, the Executive Summary is the first part of your paper, it will be the last part of the paper you will write.
Situation Analysis& Problem Statement: (2-3pages)
Provide the setting and the context for the case. What was the "fast food" industry like at that time Ray Kroc met the McDonald's brothers? How did Ray Kroc first meet the McDonald's brothers? What did Ray Kroc do for a career? Why did the "chicken and egg" sales pitch not work so well? Why was their business so revolutionary? Describe the personalities of the trio. Describe their relationship. What is a franchise? What are the pros and cons?
What is the key issue in the case study? What was turning point in the case?
Alternative Actions 10 Points (1-2 pages) What is your assessment of Ray Kroc's business dealings? What other effective strategies could the McDonald's brothers have used in the partnership with Ray Kroc? Outline at least 2 viable B2Bstrategies along with identifying the pros and cons of each one.Use concepts discussed in class to explain.
Recommendations: 10 points (1-2 pages)
Capture what you have concluded from the situation analysis. Which Alternative Action would you choose? Explain why.
What three B2B principles can you apply to the Founder? What are the key takeaways from this case study?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.