Businesses must be aware of the impact of their actions upon different groups of stakeholders. Some stakeholders are readily apparent, while others emerge after a business has acted upon a decision. The role of the manager is to recognize potential stakeholders and foresee their possible needs.
Read "An Open Letter to Walt Disney" from the National Labor Committee to Disney CEO Michael Eisner
What theory of moral reasoning would you use to persuade the CEO to change? What, if anything, would you have advised Disney to do differently?
Here is an opportunity to apply some of what you learned to a real world situation. As you work out how to persuade the CEO to change, be sure to demonstrate sound reasoning. Your argument should be supported with facts and authoritative sources. You must cite those sources. Furthermore, you should establish some ethical rules and then provide a way for the CEO to craft policy that will respect those rules.