Think about cinema market
1) If a goal is to go to the cinema (motivated behaviour), what are the needs that could lead to such goal? Think about not less than 5 needs, explaion each
2) Briefly explain each segment that corresponds to the stated needs? (who are the consumers) Think about different segmentation bases
3) Do you think there is a place for rationalisation mechanism, when going to the cinema? Explain, why yes or why not?
4) What surrounding factors may affect the motivation to go to the cinema?