Read this case- https://robins.richmond.edu/documents/cases/DrPepper.pdf
Review the case, Dr. Pepper (DPS), to complete the following analysis. Use outside sources to strengthen your responses. Research the most current information on the company to supplement the case. Answer each question in order. Prepare report following APA guidelines. 10-15pages include ref.
Assignment Questions
1. Is the industry attractive? Conduct a Porter's Analysis
2. What strategy does Dr. Pepper follow as found on the Five Generic Competitive Strategy model? Explain your answer.
3. What are the company's core competencies? Does the 4-criteria test reveal any distinctive competencies?
4. What is your overall appraisal of Dr. Pepper's financial performance over a 3-year period?
5. Construct a Balanced Scorecard.
Requirements-
1. For Porter's, show some data for the intensity of the rivalry. Also, consider when substitutes are strong, that gives the buyer more power.
2. Find more updated sources for the strategy used by Dr. P.
3. Be sure to address all 4 criteria; Fix the chart, 3 No = temporary competitive disadvantage.
4. Expand ratio interpretation; set up chart with 3 years of ratios and a comparative column.
5. Edit the measures column to "measure" the strategy.