Global marketing discussion.
Background:
In emerging markets such as India, consumers shop far more frequently than in most Western countries -often on a daily basis. As a result, consumers there have many more opportunities to switch brands. What does this buying behavior imply in terms of communication approaches? In situations where a foreign firm such as Unilever or Colgate tries to foster repeat purchase and brand loyalty, what strategies or actions can the firm take?
200 words. Discussion.