Group Project Brand and Pricing Strategies
Individual Portion
For the Individual Portion of the Group Project, you will prepare a presentation of 10-12 PowerPoint slides (body of presentation), with in-depth speaker notes, to develop an advertising campaign for the product. The campaign will be broken down into 2 parts: the explanation and justification for the advertising campaign, and the ad itself. The following information should be included in the presentation:
The target market chosen for the new product and an explanation
The product name with reasons why it was chosen based upon the target market
The packaging description and how it will appeal to the target market
A detailed description of the advertising campaign
A creative ad slogan
An explanation of the consumer behavior motivation behind the ad and slogan
As for the advertising itself, it is not necessary to draw an ad, but you should include the following:
Types of media used in the campaign (e.g., TV, print, Internet, etc.)
A slogan and a general theme
Reasons for choosing the media, slogan, and theme based on consumer behavior principles
An explanation of how the advertisement will reach the target consumer in terms of motivational or persuasion techniques outlined in the course
Please add your file.
Group Portion
The Group Portion of this project will consist of a report of 6-8 pages (body of report) in which you will discuss all the recommendations and ideas that went into creating a new product. The group should also come to a consensus on which advertising campaign, slogan, and general theme was more persuasive and motivational. The report should also include the following:
Describe all recommendations and ideas that went into creating a new product.
Explain how and why the group chose the product.
Identify the consensus on the target market.
Give the product's name and why it was chosen based upon the target market.