Problem
Give an example of a time where a celebrity influencer, family member, or friend influenced a purchase you made:
a) When did you first become aware of the brand?
b) Talk about what makes that brand unique - specifically, what stood out to you in the recommendation?
c) Who are some competing brands? What made competing brands weaker?
d) Use at least three terms you've learned this semester in your response.
e) Would you listen to the influencer again? Why?
In your responses, provide arguments about why a specific competitor's brand is stronger than the brand your peers selected. Use at least one term you've learned from class.