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What sort of segmentation is a health club owner using when

What sort of segmentation is a health club owner using when she markets her facility as a center for weight loss to some potential consumer, a place to socialize and meet like-minded people to other potential consumers, and a place for the whole family to enjoy exercise to other potential customers?

State of being, State of mind, product benefits, or product usuage?

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Business Management: What sort of segmentation is a health club owner using when

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