Homework: Marketing Communication
Public Relations Exercise Prepare an organizational response to the following publicity issues. Please submit below.
I. Your company makes baby furniture. There has been a slight increase in the number of complaints regarding the trays of high chairs failing to remain locked. No infants have been hurt, and the tray is no designed to keep the child in place, there is a belt that is designed to do that. What should the response of the organization be? What (if anything) should the firm say to the public?
II. A member of the board of directors of your firm has been indicted on insider trading. What should the response of the organization be? What (if anything) should the firm say to the public?
III. There is a current hostage situation at one of your corporate locations. What should the response of the organization be? What (if anything) should the firm say to the public?
IV. Your firm has decided to lay off 1/5th of its workforce, about 2200 workers. What should the response of the organization be? What (if anything) should the firm say to the public?
V. Your firm has been charged with hiring illegal immigrants. What should the response of the organization be? What (if anything) should the firm say to the public?
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.