Problem:
What should Rose Partyware should do. Include a Porter's 5 Forces industry analysis (threat of entry, buyer power, supplier power, threat of substitute, intensity of rivarly) for Rose Partyware, Inc. Justify the strength of each force, and the attractiveness (or lack of it) of an industry in terms of its profitability. Whenever you are working with porter's five forces it will be helpful to indicate whether the forces are operating at a 'high', 'moderate' or 'low' level. For example, If capital requirement is high, then threat of entry is low (=high barriers to entry) because large capital requirement makes industry unattractive. In contrast, If capital requirement is low, then threat of entry is high (=low barriers to entry) because less capital requirement makes industry attractive. Elaborate on the specific recommendation and risk mitigation strategies.