Case Analysis: Macy's, Inc.: Will Its Strategy Allow It to Survive in the Changing Retail Sector?
1. What are the strategically relevant components of the department store segment of the U.S. retail industry macro-environment?
2. How have Macy's corporate strategy choices strengthened or weakened its competitive position in the retail industry?
3. Is Macy's generic strategy best characterized as a low cost, differentiation, broad, focused, or best-cost strategy? How well is this strategy working for Macy's? What would a SWOT analysis reveal?
4. What does your strategic group map of the department store segment of the U.S. retail industry look like? Is Macy's well positioned? Please explain.
5. What strategic issues confront Macy's in 2020? What market or internal circumstances should most concern CEO Jeff Gennette and his company's senior leadership team?
6. What recommendations would you make to Gennette to address the strategic issues confronting Macy's in 2020