What should lily ideally do at the end of the market study, Marketing Management

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What should lily ideally do at the end of the market study

Assignment task:

Lily is a marketing researcher at DairyLabs Inc.

DairyLabs Inc. has about 11 locations in Delhi. The company wants to test the demand for a new variety of MilkShake called MooShake.

Lily decides to run a test in a single store in Delhi. She launches the item and records the sales for 12 weeks.

Management states that the product would be launched widely if the average sales of the product during the test period is greater than 1200 units per week.

What should Lily ideally do at the end of the market study?

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Marketing Management: What should lily ideally do at the end of the market study

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Marketing Management: What should lily ideally do at the end of the market study

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