Discuss marketing department of a low-cost transit company


Problem: Imagine, you run the marketing department of a low-cost Transit Company in Australia. You are interested in understanding the factors that could affect satisfaction of passenger. What type of research design would you use? Describe the sampling plan, including the sampling frame, sampling unit and sampling element? What sampling procedure will you use? Develop a questionnaire that generates information that could help answer your question.

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Marketing Management: Discuss marketing department of a low-cost transit company
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