What should fresh munchables expect as a result of donation


Problem: Fresh Munchables has sponsored a marathon for cancer awareness in Chico, California. In addition to the cash donation, the company also donated food for raffles and snacks for the runners. As an ethical guideline for disclosure of information in PR, what should Fresh Munchables expect as a result of their donation? Fresh Munchables should gain a 2:1 return on their investment for the donation. The marathon organizers should reveal the nature of the sponsorship and any agreed-upon promotion. Fresh Munchables should be guaranteed the opportunity to sponsor the marathon next year for their participation this year. The company should not expect anything-supporting the cause is enough.

 

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