Essay Problem
Write an essay on Marketing Plan.
What role does marketing research play in our overall marketing plan? What are its strengths and weaknesses. Be sure to identify at lease one strength and one weakness supported by your outside research. Be sure to expand the discussion by challenging each others' assumptions.
Include at least 2 quotes from your sources enclosed in quotation marks and cited in-line by reference to your reference list. Example: "words you copied" (citation) These quotes should be one full sentence not altered or paraphrased.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.