Homework
Select one of the following brands to research:
o Wholly Guacamole
o Sonic
o Starbucks
o Coca-Cola
o Lucky Brand
Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites (number of fans, followers, and posts on each site), and provide any recommendations.
Write a 750 to 1,050 words paper in which you will evaluate:
o Fan engagement
o Brand exposure
o Customer interaction
o Page traffic
o Lead generation
o Brand image (enhancement)
o Sales (increase/decrease)
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.