After watching the video on British companies sourcing from China and the logistics coordination that is needed to maintain quality and throughput and reading the comments of Mark Richardson of the OSI Group in Refrigerated and Frozen Foods article, answer the following questions:
- What role does the sourcing agent play in the 4Ps of marketing?
- How does the outsourcing approach challenge the requirements of supply chain management? What are specific challenges are faced by different industries such as Food, Toys, Auto parts, etc.?
- How can outsourced companies overcome supply chain demands from globalization?
- Does outsourcing the 4Ps and using sourcing agents to do so create value?
- Which is more important in today's globalization: a market orientation or a relationship orientation?