Project Assignment
In the project, you will be developing a change plan for the "Alaska Airlines: Navigating Change" case study. In The Heart of Change Field Guide: Tools and Tactics for Leading Change in Your Organization, Cohen explains what is required from the leader and other parts of the organization to incorporate Kotter's steps successfully as a change intervention.
Review the case study "Alaska Airlines: Navigating Change" and then complete the following: (a) State what actually occurred in the case regarding Kotter's first two steps of establishing a sense of urgency and creating the guiding team in a change effort and (b) address each of the critical elements for Section II parts A and B in your change effort analysis. Make sure to include your recommendations for implementing Kotter's steps 1 and 2.
This milestone will help you build Section I parts A and B of your project.
• Create Urgency (Include all questions in your paper as headers)
o Describe a plan to create urgency within the organization and convince stakeholders that this change needs to take place.
o What processes currently exist for implementing change? How will these processes need to be updated for the proposed change?
o Describe the strategy you will use to get support from your employees. How will this strategy be effective?
• Build a Guiding Coalition (Include all questions in your paper as headers)
o Identify who should be involved in this guiding coalition. Provide rationale for each choice. Kotter likes 50% leaders (CEO, COO) and 50% managers (Ops, HR) with experience, while others prefer the composition to be 33% leaders (Shift supervisors, Pilots), 33% managers, and 33% informal leaders (baggage handlers, flight attendants), but you can assemble the guiding coalition as you see fit.
o Determine steps you can take to ensure commitment from those involved. Describe those steps.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.