What problem was it trying to solve and how was it marketed


Problem

Identify a healthcare product or service that is/was a market disrupter (For example: UBER Health). (Use at least 150 words.)

a) Provide the link to product or service
b) What problem was it trying to solve?
c) How was it marketed?
d) Who were they trying to target?
e) Strategically, is/was it a short-term disrupter or long-term?
f) How would you improve the product or service?

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