What pricing strategy does wal-mart use


Questions:

1. Some advertising and promotions have been the target of considerable criticism over the years. What specific types of ads and promotions are the objects of this criticism? What specific ad or promotion do you find objectionable? Give specific examples and explain why you find them in poortaste.

2. What pricing strategy does Wal-Mart use? How are they able to consistently generate higher profits? Describe the marketing mix that Wal-Mart uses to support their pricing strategy.What are your reactions to the negative affect the company's actions may have on local businesses?

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