Differentiation and position of products or services, Marketing Management

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Differentiation and position of products or services

Discussion:

1 Describe the relationship between differentiation and position of products or services.

2 Analyze the impact of the product life cycle on marketing.

3 Identify the appropriate price strategy that should be used in the development of the strategic marketing plan.

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Marketing Management: Differentiation and position of products or services

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Marketing Management: Differentiation and position of products or services

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