Homework: Nonprofit Fundraising Case Study
Length: 6 to 8 pages.
The purpose of the Case Study (Part Two) is to build upon the work you have done in Case Study (Part One). The organization that you selected as your preference in Part One will be the subject of Part Two. Develop a fundraising campaign for the organization utilizing one of the methods discussed in the course readings. The campaign is one project spelled out in detail, not a yearlong series of projects. Write up the proposed campaign and find a nonprofit fundraising professional in a different organization than the one with which you are working who will critique the proposal. Have that individual write the critique and sign off on your proposal in a letter. Attach the letter signed by the person critiquing your work. The letter may be scanned or sent in email format but must be included with the paper. The homework also includes an interview with a manager within the organization with fundraising responsibilities to verify the feasibility of the project. That manager must also provide a written statement as to his/her opinion of the feasibility of the project. Again, the statement may be scanned or sent in email format but must be included with the paper.
Be sure to provide the name of the organization, the mission statement, description of services, and annual budget, as you have done. This material should be no more than one page. Develop a slogan and strategy. Attach a sketch of your logo. The logo is to be an original creation and specific to the campaign. The logo is to be original art and may be hand-drawn or computer-generated. It should be scanned and included with your submission. We are not looking for professional artists, per se. But we are looking for original creativity. Include a specific description of your target audience (donors), and a rationale for focusing on this demographic. The project must include a social media component but may also incorporate other fundraising strategies appropriate to the target audience and the organization for whom the funds are being raised. The paper must include a budget that reflects both financial and human resources to carry out the campaign. Further, identify a revenue target, as well as what percentage that target represents of the organization's total budget. Produce a timeline of activities leading up to the event and then for follow-up afterward. As always, the paper should reference material from our text reading materials.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- NGO-System.rar