Homework
Unit outcomes addressed in this Homework:
Formulate effective practices for employing marketing tools to specific situations in the healthcare environment.
Course outcomes addressed in this Homework:
• Formulate effective practices for employing marketing tools to specific situations in the healthcare environment.
Professional Competency addressed in this Homework:
• Demonstrate integrity through the application of relevant codes of conduct and social responsibility within one's profession.
Instructions:
In this unit, you become the sole owner of a healthcare organization. You would like to increase marketing potential while maintaining social responsibility within your field. As a new owner, you are not afforded a budget to hire a marketing expert and must develop the marketing strategy and subsequent collateral materials yourself. Your objective for this unit it to develop a marketing package that promotes your healthcare organization. By the end of this unit, you will become the subject matter expert on developing and deploying a marketing strategy for a healthcare organization.
Submit your marketing package as one Word document. To do this, you will need to use Page Break and copy/paste functions.
1. Your final submission must include each of the following:
2. Professional letter from you to the local Chamber of Commerce introducing your new healthcare organization to the community. This is your opportunity to make a good, first impression, so be sure to incorporate the elements you would want to promote.
3. Discuss the 4 P's of marketing in your organization
4. Discuss the 5 P's of healthcare marketing in your organization
5. Create mission and vision statements
6. Develop codes of professional conduct which support social responsibility in your select healthcare field
7. Record a 30-second radio announcement (using a free online voice recorder such as vocaroo.com). You will provide the audio link to your instructor on a separate page in your marketing package.
8. Design a print advertisement (e.g. billboard, bus, newspaper, etc.). You will provide the print advertisement that you create on a separate page in your marketing package.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.