What percentage of viewers needs to buy a meal to break even, Marketing Management

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What percentage of viewers needs to buy a meal to break even

Problem: Propose that you work for Taco Bell and you advertise during The Voice. Its rating is 19. This is equal to 21.3 million TVs. The Voice charges $300,000 for a 30-second ad. If a meal contribution at Taco Bell is $0.20, what percentage of viewers needs to buy a meal to break even on the ad costs.

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Marketing Management: What percentage of viewers needs to buy a meal to break even

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