What parts of the external environment (general, industry, and competitive) segments do you think BP considered or didn’t consider prior to their drilling off the Gulf Coast?
What should the wedding business owners now consider in their external environment?
Given the importance of understanding the external environment, why do some firms fail to do so?
What were the implications of the firm’s failure to understand that environment?
How can a firm use its “code of ethics” to analyze the external environment?
What is the importance of using ethical practices between a firm and its suppliers?