Our society receives untrue or biased information without realizing it. Because people do not realize they are receiving false information, they are negligent in receiving the “real news” when there is a correction. This creates false rumors to be spread amongst teenagers and adults. Our target customers are adults aged 30 or older, who are on the go most of the time. In general, our customers want unbiased news stories; or, at least the benefit of knowing whether or not what they are reading is opinionated or factual. We are choosing to target our customer to those who are on the go because they are more likely to purchase/download our APP to obtain accurate news stories, compared to taking the time to buy a newspaper or watch a segment on the television. Additionally, it is time-consuming to flip through the newspaper searching for a story that seems factual or waiting for the news reporter to cover what the customer is interested in. Instead, the customer has the ability to search top news stories and learn what is going on in the world within minutes. What pains will your target customer(s) experience in adopting your product or service? Please respond in approximately 200 words.