Assignment task:
The fitness company Peloton was one of the big winners during the pandemic when many exercisers had to find new workout alternatives as gyms and fitness centers closed. The network effect means that the quality of a website, platform, or product/service improves substantially as more users take advantage of the offerings - e.g., Amazon's book reviews get way better when more buyers read and post about newly released books.
There were other fundamental and lasting reasons that Peloton has seen great success. Students could engage in a discussion on this mini-case by first reflecting on what factors they and other amateur athletes consider priorities for a good workout experience. Guiding the discussion towards the social aspects of modern fitness will support the key focus of this business challenge. Other points of discussion could be the challenges busy exercisers face, such as finding time (including travel to a fitness center), keeping motivated, and coordinating with other fellow exercisers. In evaluating the Peloton approach, students could be asked to compare the pros and cons of the Peloton approach compared to more traditional in-person fitness activities. Discussion could follow with suggested marketing messages to enhance the pros and mitigate the cons.
Part A. Discussion Questions [In your own words, answer in-depth 2 of 3 questions].
1. What other products or services benefit from the "network effect?" What strategies can companies pursue to more effectively exploit this phenomenon? Need Assignment Help?
2. SoulCycle was the early leader in studio spinning classes and has now entered the at-home fitness market. Review the websites for both SoulCycle and Peloton. What strategic factors might have contributed to Peloton's greater success?
Comparing the two websites (onepeloton.com and soulcycle.com).
A comparison of the equipment offered by the two companies can be found at:
Article: Can SoulCycle's New At-Home Bike Compete With Peloton? By Jessica Coulon
Article: We Tried SoulCycle's New At-Home Bike By Chris Cohen
3. Peloton has a reputation of being a product for rich people. Beyond lowering their prices, what strategies could Peloton employ to broaden their appeal?
Part B. Provide a detailed reply to one (or more) students' responses.
What has changed over time as it relates to Victim Rights?
Locate and read the constitutional amendments for victims' rights for your State. Briefly summarize for your peers.
What is one new thing you learned based on assigned reading this week?
Discussion Board - Five Total Points Possible Each Discussion Board Week: To address all learning objectives as well as to further your communication and learning experience with peers there will be five opportunities to post academic and professional discussion related to the course. There are two parts to this assignment. Part one is your original Discussion Board Post which is a direct response to the questions/articles posed in the assigned week is due the Thursday of the assigned week. Part two is your response to another student's original post which is due by Sunday of the assigned week. Discussion Boards will open 8:00am on the Monday of that week. Initial Discussion Board Postings are due Thursday that week by midnight as an independent post (e.g., Do not post your Discussion Questions by responded to another student's post. Create a new post to answer your questions). Then, read each other's comments/answers and respond with at least one additional post with your thoughts, reactions, personal experience, etc. Discussion Board responses to peers are due the Sunday (midnight) of the week assigned. Discussion Board responses are NOT the place to voice your personal frustrations or otherwise "soap box." This is an opportunity for students from diverse occupational backgrounds to learn from one another.
Basic Requirements:
Students are expected to follow APA Publication 7 formatting and to reference sources when appropriate.
Discussion Board Posts: 2-page maximum with a minimum of two academic/professional references; Title Page and Abstract not required.
Discussion Board Responses: Incorporate references and citations as appropriate (but not required) with in a one-page maximum response.