Discussion Questions
Imagine yourself as an entrepreneur. Choose an industry in which you would like to compete with the product you select. If you were conducting your SWOT (strengths, weaknesses, opportunities, threats) analysis, what opportunities do you believe are available within the target market segments you chose? Why are these opportunities available? What strategies would you develop to counter larger, more established companies' competition? Explain your rationale.
As described in your textbook, brand equity provides both value to the customer and value to the company. How do you believe this comparison can add valuable benefits to both? Why, or why not?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.