Assignment: Global Marketing
Airbnb is a company that has made a successful transition in becoming a global presence in another country.
Length: 2-3 page.
Answer the following questions:
What type of business are they? What product do they sell?
What is the importance of marketing in a global economy?
Did the product have universal demand?
Were there any obstacles while entering another country? What were they?
How did they create a global brand?
Did the company have to make any modifications to their product? How?
What is importance of market research?
What was the benefit for the company to become a global business?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.