What must they emulate to match or surpass the creative king


Discussion Post: Organizational Behavior- Introduction & Apple's Competitive Advantage

Read "Creating Innovation: Leading and Managing the Human Capital at Apple" and respond to the following:

Human creativity is needed in any sort of enterprise; yet, at Apple, it is the chief source of their competitive advantage. Their competitors may try to copy their products, but what must they emulate to match or surpass this "creative king"? Support your opinions by referencing sources such as the textbook or internet research.

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Business Management: What must they emulate to match or surpass the creative king
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